Brand Discovery — Kenneth Rodas

Brand Discovery

Let's build something
worth remembering.

Before we dive in, I need to understand your world. This takes about 8 minutes and sets the foundation for everything we create together.

First, let's meet. 👋

Tell me who you are and what brought you here.

Your Name *

Please enter your name.

Email Address *

Please enter a valid email.

Business / Brand Name *

Please enter your business name.

Industry / Niche *

Please enter your industry.

Website URL If you have one — no worries if not.

How did you find me? *

Please select an option.

Your Business 🏢

Help me understand what you do, who you serve, and what makes you different.

What does your business do? * Describe your products or services clearly.

0 / 400

Please describe your business.

Is there a story behind the name or brand? Background, origin, mission statement — anything that adds meaning.

0 / 400

Tagline / Motto If you have one, or are open to one.

Years in business

Social media handles Instagram, TikTok, LinkedIn — wherever you're active.

Your Audience 🎯

Great branding speaks directly to one person. Let's figure out who that is.

Who is your ideal client? * Age, gender, lifestyle, job, mindset — paint a picture.

0 / 400

Please describe your ideal client.

What problem do you solve for them? *

0 / 300

Please describe the problem you solve.

Why should they trust you over anyone else?

0 / 300

The Competition 🔍

I need to know your landscape so I can make you stand out in it — not blend in.

List your top 3 competitors Name + website or describe them.

What do your competitors do well?

What do they get wrong or miss entirely?

What makes you genuinely different? *

0 / 300

Please describe your differentiator.

Brand Personality ✨

Brands are like people — they have a voice, a vibe, a character. Let's define yours.

Pick up to 4 words that describe your brand * These become the emotional DNA of the visual identity.

Please select at least 2 personality traits.

What should people FEEL when they see your brand? *

Required.

If your brand were a person, who would they be? Celebrity, fictional character, archetype — anything helps.

One year from now, what does success look like for this brand?

Visual Direction 🎨

Now we get into aesthetics. Don't overthink — go with your gut.

Pick a style direction * Choose the one that resonates most. You can explain nuances below.

Please select a style direction.

Color palette mood * Pick all that resonate.

Please select at least one.

Pick your favorite specific colors Use the color picker to add exact shades you love or already use. Optional.

＋

Pick a shade, then click Add

Are there any specific colors you want — or want to avoid?

Brands you admire visually Don't have to be competitors — any brand whose look you love.

Upload inspiration / moodboard images Logos, color palettes, styles you love — up to 5 files, 10MB each. Files upload to Uploadcare CDN; you'll receive links in the submission email.

Scope & Investment 💼

Let's make sure we're aligned on what you need and what you're ready to invest.

What do you need from me? * Select all that apply.

Please select at least one service.

Your investment range *

$1,500 – $2,500

Logo Design · Starter

$500$5k$10k+

Required.

Desired timeline *

Please select a timeline.

Do you have an existing brand?

Upload existing brand assets Current logo, brand guide, fonts — helps me understand your starting point. Up to 5 files, 10MB each.

Anything else I should know?

Step 1 of 7

🎉

You're all set.

I've received everything and I'll be in touch within 48 hours. Looking forward to building something great together.

Let's build somethingworth remembering.

You're all set.

Let's build something
worth remembering.